This was a big step for Hive Up and for Qiuyan. After doing some small focus groups and concept testing, the team rolled out its first educational seminar to a wider audience…over 50 customers and employees of DBS.
This is a watershed event for a startup company at this stage of development. Real customers, interested in a real product AND they were willing to pay for it. Sometimes, it is hard to explain just how hard it is to get a client to pay for a new product.
The seminar was a resounding success, with some key take-aways. In general, most people want to understand and organize their finances, but find it overwhelming. Simply stated, this seminar was designed to get people that want financial independence to ‘Take the First Step.’
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